Projects
CeX Redesign
MeetMinutes
Experience
CeX Redesign
Senior UX Designer
2021 - Present
Led the design strategy and execution for CeX's global e-commerce platforms (iOS, Android, desktop, & mobile sites), serving markets in the UK, India, & 11 other territories.
Successfully redesigned the CeX’s website & mobile apps in 6 months, including 1 month in London HQ.
Maintained a comprehensive atomic design system to ensure consistency .
Collaborated closely with Product Managers, Business Analysts, Developers, and stakeholders to align design solutions with business objectives.
Mentored designers and fostered a culture of design excellence within the team.
Improved Average session duration by 17% and bounce rate dropped by 23%, through data-driven design iterations.
Won the popular choice award for designing an interactive metaverse store for Designer Exchange product.
Meetminutes.in
Product Designer
2020 - 2021
Successfully designed the AI based meeting summariser web app - Meetminutes.in from scratch, for Insights machine.
Led the end-to-end product design lifecycle, including user research, wireframing, design prototyping, and usability testing.
Collaborated with cross-functional teams to ensure a seamless user experience and alignment with business goals.
Metaverse for Designer Exchange
DeX Fitme AI
Gallery
A celebration of the challenges conquered, the users delighted, and the moments that shaped a career dedicated to seamless digital experiences.
Feedback
Hear what my leads and colleagues say about my UX design projects and process.
Geoff Newman
Business Analyst, CeX webuy.com, London
I had the pleasure of working with Sejal in our UX design team, and I cannot speak highly enough about her talents and professionalism. Sejal consistently demonstrates a keen eye for user-centric design, balancing aesthetics with functionality while solving complex UX challenges to ensure a seamless user experience. Her proactive approach, strategic thinking, and ability to communicate effectively with cross-functional teams have led to numerous innovative ideas and successful project outcomes. With her leadership, attention to detail, and passion for creating user-friendly solutions, Sejal is an invaluable asset to any team, and I highly recommend her for any UX leadership or senior design role.
Swagat Patil
UI/UX Lead | Mobile Gaming | ex Shaadi.com, CeX Webuy
